Anthony Baxter Puig is a Creative Director working at the intersection of technology, image, and sound—focused on how ideas move through culture.

He has led work for Apple and Instagram, including Apple’s AI/ML initiatives and Instagram’s global “Connections” campaign, alongside projects for adidas, Meta, American Express, Coca-Cola, and Nespresso.

He is the founder of Cult of Sound, an independent studio shaping sound across film, fashion, and brand.

anthony@anthonybaxter.com

Experience

Freelance Creative Director 2020 – Present
Ogilvy — CD AD (Coca-Cola, Verizon)
Leo NY — CD AD (Nespresso)
Johannes Leonardo — CD (Instagram)
Kettle — CD AD (Apple, Roku)
Wasserman X — CD AD (American Express, Taco Bell)
VaynerMedia — CD AD (Gilette, Goodskin, Dermageek)
Fallon — CD AD (Mattress Firm)
Monks — CD AD (Marriott Bonvoy)
Known — CD AD (Farfetch, Just Dance)
CMD — CD AD (Xbox)
Superfly — CD AD (Yahoo, CLEAR)
Edelman — CD AD (Microsoft, Xbox, Schick, Samsung)

Freelance ACD 2015 – 2019
Annex88 — ACD AD (adidas Originals, Hennessy, Reebok)
AKQA — ACD AD (Bullish)
BBH NY — ACD AD (Samsung)
Ogilvy — ACD AD (Instagram, Messenger)
Rauxa — ACD AD (Verizon, Audi)
Havas — ACD AD (Wells Fargo, Keurig)

Full-time Art Director
Ogilvy — Art Director (IBM, UPS, British Airways)

Pitches Won
Coca-Cola Zero — global campaign (Ogilvy)
Nespresso — Global AOR (Leo Burnett)
PCPC / Cosmetics Europe — “The Final Mile” (Edelman)

Awards
Clio Sports Silver — Experiential (Verizon)
Clio Sports Silver — Digital/Mobile (Verizon)
Clio Bronze — Game Winner (Verizon)
Adweek Project ISAAC — Best Practices, Sports Marketing

Founder

Cult of Sound

Independent studio working across sound, film, and culture

Clients include Vice, Meta, Ubisoft, Nike, WKNY, Translation, Soho House