Anthony Baxter Puig makes work that comes from somewhere. Drawing on culture, life, and people, he helps brands figure out how they want to show up in the world and then makes it real across film, digital, retail, and experience.

He has led work for Apple, Instagram, Coca-Cola, American Express, adidas, and Verizon.

He is also the founder of Cult of Sound, a studio that helps brands find, build, and amplify their sonic identity across film, advertising, and video games in a world that is increasingly heard before it is seen.

anthony@anthonybaxter.com

Experience

Freelance Creative Director 2020 – Present
Johannes Leonardo — CD AD (adidas)
Ogilvy — CD AD (Coca-Cola, Verizon)
Highsnobiety — CD AD (Diageo)
Mythology — CD AD (Stetson)
Leo NY — CD AD (Nespresso)
Johannes Leonardo — CD AD (Instagram)
Kettle — CD AD (Apple, Roku)
Wasserman X — CD AD (F1, American Express, Taco Bell)
VaynerMedia — CD AD (Gilette, Goodskin, Dermageek)
Monks — CD AD (Marriott Bonvoy)
Known — CD AD (Farfetch, Just Dance)
CMD — CD AD (Xbox)
Superfly — CD AD (Yahoo, CLEAR)
Edelman — CD AD (Microsoft, Xbox, Schick, Samsung)

Freelance ACD 2015 – 2019
Annex88 — ACD AD (adidas Originals, Hennessy, Reebok)
AKQA — ACD AD (Bullish)
BBH NY — ACD AD (Samsung)
Ogilvy — ACD AD (Instagram, Messenger)
Rauxa — ACD AD (Verizon, Audi)
Havas — ACD AD (Wells Fargo, Keurig)

Full-time Art Director
Ogilvy — Art Director (IBM, UPS, British Airways)

Pitches Won
Coca-Cola Zero — global campaign (Ogilvy)
Nespresso — Global AOR (Leo Burnett)
PCPC / Cosmetics Europe — “The Final Mile” (Edelman)

Awards
Clio Sports Silver — Experiential (Verizon)
Clio Sports Silver — Digital/Mobile (Verizon)
Clio Bronze — Game Winner (Verizon)
Adweek Project ISAAC — Best Practices, Sports Marketing

Founder

Cult of Sound

Independent studio working across sound, film, and culture

Clients include Vice, Meta, Ubisoft, Nike, WKNY, Translation, Soho House