COACHELLA
X
FRIENDSWITHYOU
American Express
social, experiential, partnerships
American Express | Coachella x FWY
We transformed the Avalon Hotel into a surreal, music-first sanctuary for Platinum Card Members during Coachella, collaborating with FriendsWithYou on a world of whimsical inflatables, color therapy, and DJ sets from artists like Metro Boomin.
Press:
Paper \ Highsnobiety
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Brand: American Express
Project: FWY x Coachella
Agency: Momentum
Role: ACD/Art, Conceptual, Design -
Creative Director: Nicole Miller ACD
Art: Anthony Baxter
ACD Copy: Kassandra Pollard / Noah Pollack
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Experiential, Activation
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