COACHELLA X FRIENDSWITHYOU

American Express

social, experiential, partnerships

American Express | Coachella x FWY

We transformed the Avalon Hotel into a surreal, music-first sanctuary for Platinum Card Members during Coachella.

In collaboration with FriendsWithYou, the experience blended whimsical inflatables, color therapy, wellness rituals, and DJ sets by artists like Metro Boomin.

A space designed to reset, reconnect, and return to the music.

Press:
Paper \ Highsnobiety

FWY.jpg
Set.jpg
Blowup.jpg
Body.jpg
Away.jpg

  • Brand: American Express
    Project: FWY x Coachella
    Agency: Momentum
    Role: ACD/Art, Conceptual, Design

  • Creative Director: Nicole Miller ACD

    Art: Anthony Baxter

    ACD Copy: Kassandra Pollard / Noah Pollack

  • Experiential, Activation

  • Paper

    Highsnobiety

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