GAME CHANGERS
adidas Originals
social, film
To mark the 50th anniversary of the Superstar, we created an audio-visual time capsule. The campaign honored the legacy of the shoe by spotlighting the culture shaping its future.
Starring:Soulection, Discwoman, Internet Friends, ONYX Collective, The Era, Kids of Immigrants, Compton Cowboys, Illegal Civ, Giving Room
Game Changers Trailer
Soulection
Kids Of Immigrants
Discwoman
Compton Cowboys
Illegal Civ
Internet Friends
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Brand: adidas Originals
Project: Game Changers
Agency: Annex88
Tags: -
Executive Creative Director: Florent Imbert
Creative Director: Danny Mota
ACD Art: Anthony Baxter
ACD Copy: Julian Cohen / David Shin
Producer: Adam Copeland
Director: Ryan Chun -
film, content series, social, ooh