CRAZY ENERGY
adidas Basketball
film, photography, social, OOH
CRAZY ENERGY, adidas' most anticipated basketball shoe, launched as a heist.
A testing facility, a shoe worth stealing, and a world built around evidence.
TAKE YOURS.
Launch film directed by INDIANA420BITCH. Product films directed by Darrin James. Photo by Jason Nocito
“CRAZY STICKY” - Kelsey Plum
“CRAZY QUICK” - Erica Wheeler
“CRAZY COMFY” - Chelsea Gray
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Brand: adidas Basketball
Project: CRAZY ENERGY
Agency: Johannes Leonardo -
Executive Creative Director: Jonathan Santana
GCD: Zack Browne, Alfonzo Ruiz
CD Art: Anthony Baxter
CD CW: Luke Flynn
Producer: Olivia Whyte
Director: Indiana420Bitch
Photographer: Jason Nocito -
film, content series, social, ooh